There are hundreds and even thousands of individuals online that are interested in the knowledge you possess. The bad news is these individuals are not motivated enough to search endlessly through individual sites to find you.
Time is a valuable commodity and these individuals may have better luck finding you if you take your expertise to them.
A free articles directory like EzineArticles.com and others provide an immediate way to connect with individuals who are searching for the perfect content to add to their website.
When looking at this from the standpoint of pure Search Engine Optimization (SEO) strategy this can be a no cost way to facilitate inbound links and motivated visitors.
Every website wants to provide quality online content and your knowledge could provide the content a multitude of sites would consider useful.
The reason you want to write about things that are within your realm of expertise is that you likely have a website that caters to this knowledge base. When you place a free-to-use article in an articles directory for free use, your payment is an increase in potential visitors. It is possible to see an article downloaded hundreds of times and used in multiple locations.
The strategy is simple; use your knowledge for the benefit of others and as a tool for SEO.
If you are looking to improve your own site rankings then writing expert content is an easy way to facilitate the greatest number of inbound links in the shortest period of time. It is, in many ways, free advertising.
One of the factors that weigh heavily in site ranking is the total number of inbound links. The use of articles in a free article directory allows site owners to pick and choose articles without any spamming or coercion. The ends result is a happy site owner, improved links and a greater potential to move up in the site rankings.
The reason you have improved links is that with your article you are allowed to provide a brief bio and a link to your website(s). This section of the article must be placed on the website as a condition of use. So, wherever the article is placed so is the back link to your website.
In many ways you can help people learn more about you by giving away some of your knowledge. Consider the act a matter of generosity and shrewd marketing skills. This one strategy will do an incredible job of boosting your SEO potential.