Samsung can’t replace Google with Microsoft’s Bing as the default search engine on its phones, at least in markets like the US.
Google’s Mobile Application Distribution Agreement (MADA) requires all Android OEMs to pre-install Google Search and use it as default.
However, regions like Europe and India have their own version of the MADA, where Google could face some trouble now that Bing has become a real threat thanks to its AI prowess.
The Alphabet stock plummeted as much as 4% on Monday following news that Samsung is considering dumping Google and opting for Microsoft’s Bing as the default search engine on its phones. It seems the market’s nervousness is somewhat unwarranted, though. As it stands today, Samsung cannot drop Google as its preferred default search engine, at least not in markets like the US.