YouTube will show 30-second unskippable ads to those who stream on smart TVs.
The company will also show ads while videos are paused.
YouTube says its top content is now landing over 70% of impressions on the TV screen.
YouTube is adding longer, unskippable ads to the platform for users who stream videos on a big screen. At the YouTube Brandcast event held in New York on Wednesday, the company made two important announcements that will affect people who watch YouTube on smart televisions.