The ACSI 2022-2023 report shows Samsung losing ground to Apple.
The two companies had matched scores last year, but this year, Apple gained.
Meanwhile, Google also gained some traction.
Each year, the American Customer Satisfaction Index (ACSI) releases a report surrounding opinions about the best smartphones in the United States. Last year, we saw Americans’ views on Samsung and Apple being pretty much equal. Each company received a score of 80/100.
However, the ACSI 2022-2023 report tells a different story. It looks like consumers in the US think Apple is doing a slightly better job as its score went up to 81/100. Samsung, unfortunately, did not make an equal gain, so it is stuck with last year’s score. This means that, officially, consumer sentiment towards Apple is stronger than Samsung, in the US at least.