Author Archives: Rahul Deshmukh

Media Planning: 4 Tips For Planning Your Digital Media Mix via @sejournal, @joshuacmccoy
Tailor campaigns for diverse industries, delivering bespoke digital solutions efficiently to save you time and streamline your process. The post Media Planning: 4 Tips For Planning Your Digital Media Mix...
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Google Expands Sensitive Events Policy To Limit Exploitation Of Emergencies via @sejournal, @MattGSouthern
Google expands sensitive events policy to limit exploitation across more platforms. The post Google Expands Sensitive Events Policy To Limit Exploitation Of Emergencies appeared first on Search Engine Journal.
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Inside the creator marketing trends expected to go viral in 2024
Some marketers are betting creator-led advertising is the way forward, while social commerce and artificial intelligence could yield fresh potential.
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Disney ties mood to messaging with contextual ads amid ad-tech roll-out
The media giant also unveiled a new shoppable ad format and expanded its clean room offering at its annual Disney Tech & Data Showcase.
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Pepsi Wild Cherry courts aging millennials as flavored soda sales pop
The campaign recognizes the group’s tamer perceptions of what’s “wild” and focuses on women who are driving growth in a key segment. 
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Unpopular Opinion: WHY AI Could Make You Look Like a Bad Marketer in 2024
In the ever-evolving digital marketing landscape, the rise of artificial intelligence (AI) is like a siren’s song – captivating but potentially treacherous. As we sail into 2024, it’s increasingly clear...
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Microsoft AI Takes Retail Shopping To The Next Level via @sejournal, @MattGSouthern
Microsoft unveils new AI tools to bring retailers into the digital age. The post Microsoft AI Takes Retail Shopping To The Next Level appeared first on Search Engine Journal.
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Microsoft’s New AI Tools Let Anyone Create Retail Media Content via @sejournal, @MattGSouthern
Microsoft unveils new generative AI tools for retail media, enabling easy ad creation and omnichannel optimization. The post Microsoft’s New AI Tools Let Anyone Create Retail Media Content appeared first...
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Bubly hydrates Dry January participants with ‘press for bubly’ button
Leveraging LTE and GPS technology, winners of the novelty button can press it to have Bubly sparkling water delivered to their doorstep.
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Global mobile ad spend to reach $402B in 2024 fueled by social, creators
The total will represent a 11% increase over 2023, which saw a mobile ad spend of $362 billion, according to Data.ai’s State of Mobile report.
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